Best Tips to Increase Traffic to Your Online Store

ECommerce sales are increasing at a rapid pace globally. As a result, new eCommerce businesses are springing up left and right. The question is, how do you remain ahead of the competition and position your company for success in a crowded market? Your online store's traffic is one of the most important things you need to focus on. We have compiled a list of some of the best tips to increase traffic to your online store in this article.

Best Tips to Increase Traffic to Your Online Store

1. Optimize Your Website

   Whether you are just starting ecommerce website or have been in the online business for a while, there is always room for improvement in increasing website traffic and ultimately getting clients to purchase your products. However, each potential visitor is unique, and you can approach them in various ways. With these established methods, you can expect to see an increase in traffic to your online store.

   Create an easy-to-navigate website with prominent calls to action. Make it easy for customers to find what they are looking for on your website. Add a large "Shop Now" or "Start Shopping" button to your website's homepage if your product or service catalog is not located on it.

   Perform a quality assurance check. Please make a list of everything you sell and double-check that it's all high-quality stuff you promote. Verify that your product is described clearly and suitably by scanning the product descriptions.

2. Upsell

   Upselling is a powerful sales tool that many smaller eCommerce firms overlook because they think it's not worth the time and effort.

   Upselling can generate an average of 4% additional sales from your current customer base. Even though it might not seem like a lot at first, it can have a significant impact on your overall revenue. After testing upselling for the first time, Amazon saw a 35% increase in sales. 93% of all web traffic originates from a search engine, and just 5% of web searchers go past the first page of search results before giving up.

   Pay close attention to the product-specific keywords you use in your copy. Make use of a tool like the Google Keyword Planner to assist you in determining the most relevant keywords for your business.

   Your website will receive a flood of customers looking for a good bargain if you design an effective marketing strategy around it. Hence, you will be able to attract new customers. Getting a new customer costs 68% more than upselling to an existing one.

   Campaign Ideas

   Listed below are some campaign ideas to get you started:

   • Host a Contest or Giveaway

     Rewards are strong motivators for many people. Signing up for your mailing list can get visitors free shipping or a discount on their first purchase. This action encourages people to visit your website and make a purchase.

   • Create a One-Time-Use Coupon for Your Website

     Coupons are another great approach to draw customers in, whether they're for a 15% discount or a 50% discount. You can increase the number of people who use coupons by making them available solely on your website.

   • Instill a Sense of Urgency

     Offer a limited-time discount or free shipping till the end of the month. You can also announce a major sale to drive traffic to your website. Encourage visitors to return to your website over and over again by displaying a countdown clock for a particularly exciting event or sale.

   • One-for-One Promotions

     You are more likely to buy scarves, notebooks, chocolate bars, or plants if you know you will get something in return. You will then visit the company's website to learn more about this promotion.

     However, this is just the beginning. In the absence of a well-thought-out marketing strategy, you may find yourself running down uncharted territory.

3. Put Your Faith in Email Marketing

   Build your email list as the initial step in this process. Adding a lightbox to your site with the promise of a discount on their next purchase in exchange for their email address is one approach to attract people to sign up for your newsletters. You should also include a sign-up form in the footer of your website so that customers can opt in to get information and deals from your store.

   To ensure that customers open the emails you send and click on the links mentioned in them, you'll need a list of email addresses. You can carry out your email marketing campaign for eCommerce in just three simple steps:

   • Make Headlines, Call-to-Actions, and Content

     The subject line is the most critical component for email marketing. When your customers open an email, the subject line is the first thing they see. It's important to keep the content concise and compelling.

     A CTA is a call-to-action (CTA). You are drafting an email to entice people to go to your site and buy. As a result, you should add a prominent button with clear instructions on what the reader should do next for every photo and essential piece of text you publish on your website.

   • Focus on Aesthetics

     Do not cut corners when it comes to your presentation's aesthetics. For internet retailers, customers want to know exactly what they are getting themselves into. When sending out an email, you should include images of your products. For new product launches, photographs and videos are the best methods to get the word out about your new offering.

   • Utilize Content Marketing

     You should use content marketing to provide valuable, relevant, and interesting information to draw in your target audience and bring them to your online store. The primary goal is to make people interested in your items and establish your firm as an authority in your sector. Use blogs, videos, and infographics as they are some of the most prevalent formats:

     Blogs

     When done correctly, blogging is wonderful for SEO since it increases the number of links pointing to your online store. This draws the attention of popular search engines like Google and potential clients.

     To ensure that clients keep coming back to your website, try blogging. It is a great method to give your customer something more than just a reason to buy something from you. Publish blog pieces and submit them to industry-related media. Search for magazines with a similar readership as yours and conduct industry-specific research.

     Videos

     If you have a YouTube channel and social media accounts, you can post short, compelling video material relevant to your industry and brand. These videos can answer common questions about your business, demonstrate how to use your service or product, or just be fun and educational resources. However, you must ensure that the tone of your films is in keeping with the general brand image of your organization.

     Infographics

     Your customers will benefit from what you have learned about your industry. Using infographics, you can provide key findings and statistics in an engaging and readily shared format. As a result, your company's sense of authority in its sector will develop. Moreover, the public will get aware of your company's image. Make sure to include your company's logo and a link to your website in your infographic, so when you share it, people recognize your brand.

4. Simplify the Checkout Process

   Here are three techniques to make the checkout process more efficient:

   • Streamline the Process

     Make it easy for customers to add and delete items from their shopping carts. Use Ajax so that customers do not have to reload their website when they add or remove an item from their cart.

   • Keep It Simple and Stupid (KISS)

     Keep the checkout process as simple as possible by removing any extraneous design components. The following is what customers want to see on a checkout page:

     • Shipping information
     • Confirmation of the payment details
     • If the consumer wants to add more items to qualify for free shipping, you should provide an option to advertise further products.
   • Easy Access to Shipping Procedure

     You should explain the checkout process in detail to the customer. Customers should be able to check their orders at any point in the purchase process. They should know what information is needed for the next step. Certain organizations can benefit from using a visual progress indicator with a description of each stage.

     To streamline your checkout process, cut down on the number of steps you have to take. Your conversion rate will suffer if you have too many steps. Customers are loyal to the brands they know and trust, even if there are eight steps in the process. Keep your checkout process at a maximum of three to four steps for your eCommerce startup.

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