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Ecommerce Data Manager: Outsourcing vs In-House – Which is the Better Option?
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- Product Data Services
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In today's fast-paced e-commerce world, every online retailer has to manage enormous data from products to customer level. Accurate data helps companies to run their online business smoothly and attract customers. So whether you have a small or big ecommerce business, assign a data manager for your ecommerce store to keep your sales data 100% genuine and error-free.
However, most online retailers need clarification on whether to hire an ecommerce data manager In-house or through an outsourcing company.
Let's check it out in this blog: which option is better to assign a dedicated data manager for an ecommerce organization?
What is an Ecommerce Data Manager?
An eCommerce Data Manager is an officer who manages and maintains the data related to products, customers, sales, and other critical aspects of an eCommerce business. They use advanced tools and technology to analyze data trends, optimize product listings, email marketing, and improve the overall shopping experience.
In ecommerce, the role of the data manager is important. A Data manager for ecommerce oversees all product information sections within a company. They maintain a high level of data quality and implement important business processes. Data Managers are critical to operational efficiency, informed decision-making, and overall business success.
What is an Product Data Manager?
A product data manager is responsible for accurately and efficiently handling extensive item information, including product descriptions, images, specifications, pricing, inventory levels, etc.
Data product manager handle and maintain accurate, complete, and up-to-date information on an ecommerce website. They ensure that data, including specifications, pricing, and availability, is correct, consistent, and accessible across all systems and online platforms. They ensure all item details are correctly entered and organized in the company's database.
Do I need a product data manager or an ecommerce data manager?
This is a good question; the answer depends on your business hierarchy and needs. When you make this decision, consider the following questions.
- At which level is your business?
- How many goods do you need to sell throgh online store?
- Do you manage many product variations or brands?
- How many orders do you process every day, weekly, or monthly?
- How many orders do you expect per day?
- How many customers do you expect per day?
Based on these answers, you can decide which category your business falls under.
If your online business is across many countries, thousands of products, many brands, and a large volume of orders, which means your online business is in a large category. It would help if you assigned a dedicated ecommerce data manager for the data-driven online business.
If you are a manufacturer or top online retailer of many brands, assigning a dedicated product manager and data manager for your ecommerce business to manage everything accurately and precisely is better. Whether the data handling team is in-house, freelancers, or technical product data entry specialists, you need to list large volumn of items without using more time, check options are listed correctly, whether listed information is correct or not, price updates, discount price applies, etc. like there are many tasks to be done within a quick deadline. It would be good to assign a data product manager for the ecommerce website that expects high business profit from the online store.
The conclusion to this question is if your ecommerce business is on a large scale, appointing data and product manager will be appropriate.
If your business is small and limited goods to sell, ie from 1000 to 2000, then an ecommerce data manager is enough to handle all your needs. The data manager can handle customers, orders, and product information simultaneously.
Key Responsibilities of a Data Manager
Data Collection and Handling: Collecting and formatting item data is the base for maintaining an organized online sales platform.
Gathering information from products from various sources: Sourcing information from suppliers, manufacturers, and other relevant online channels, to ensure complete product listings.
Data Quality Assurance: Product information accuracy and consistency are key to a reliable ecommerce experience.
Data Auditing: Regular data auditing helps to identify and rectify errors so that the information is up-to-date and correct.
Writing and optimizing product descriptions: Well-written and SEO-optimized product descriptions can increase visibility and appeal to online customers.
Images Processing: High-quality images and multimedia content are required to showcase products and engage customers.
Variant and Attributes: Properly managing items variants and attributes allows customers to find the products they seek.
Product Variants: Grouping similar products into variants makes the shopping experience simpler and helps customers to make informed decisions.
Correct Categorization and Tagging: Proper categorization and tagging of products improves searchability and overall site navigation.
Teamwork with Other Teams: Working with marketing, sales, and other department teams to leverage data across the organization.
Assigning the Right Team: For easy product information arrangement, appoint the best team members at the right time for data migration, scraping, cleansing, enrichment, etc.
Data Analysis and Reporting: Analyzing data helps to discover the market trends and visions that can drive business decisions.
Generating reports for business decisions: Creating reports from data analysis provides actionable insights to grow the business and efficiency.
Responsibilities of an Product Data Manager
A data product manager should have a thorough understanding of item information to ensure accuracy, speed, and scalability. Be it taxonomy development, assigning unique identifiers, descriptions, catalog processing, bulk product upload, should come with its categories for a better user experience and many more. A product data manager can easily do these activities and free up in-house resources to think about growing the business.
Ecommerce Platforms and Solutions
Understanding of ecommerce platforms and solutions like Shopify and Magento is essential or not. This technical knowledge and knowledge of search engine optimization can help them optimize product pages, customer experience, and, ultimately, the online store.
Automation and Process Optimization
Implementing automation and process optimization is a game-changer for data product managers in the quest for operational excellence. These strategies streamline operations, allowing managers to focus on strategic initiatives that drive sales and improve the customer experience.
By embracing innovative approaches such as the MACH framework, managers can rapidly adapt to market changes and enhance efficiency, keeping their businesses competitive and agile.
Budgets and ROI
One of the key aspects of an ecommerce strategy is balancing budgets and maximizing return on investment. Data product managers allocate resources across different business functions:
- Inventory arrangment
- Data handling within the right time and budget
- Implementing automation, data cleansing at the right time
- Assign the right technology and dedicated team
So, every dollar spent grows revenue.
Tracking the right metrics and reviewing financial data regularly allows them to adjust their strategies to maximize ROI and grow the business.
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Get your free quote now !Pros and Cons of In-House Data Managers
Whether you have a small or big online business, it is good that ecommerce managers will always be in-house. An online business means the list of operations has to be done on time.
- Marketplace management
- Market analysis
- Digital marketing channels
- Online shopping dip and up
- Customer acquisition
- Website performance
- Customer retention
- Sales channels
- Deep understanding of online store
- Technical issues
- Sales strategies
- Marketing team
- Manage marketing team
Pros:
Direct Control - Immediate error detection and resolution.
Better Integration - Continuous communication with in-house teams like owners and other directors.
Customized Solutions - Processes specific to the company's business objectives and needs.
Cons:
Higher Costs – Salaries, benefits, and training expenses.
Resource Intensive - Requires investment in technology and infrastructure.
Limited Scalability - Hard to scale up quickly to market demands.
Pros and Cons of Data Product Manager
Outsourcing is a smart approach for businesses, especially online, to improve operations and reduce costs. Companies and owners can focus on core activities by hiring outsourcing experts for specific tasks. This saves time and money and benefits from outsourcing partners' expertise and technology. So, businesses can work more efficiently, produce better-quality work, and complete tasks faster without heavy investment in in-house human resources too.
Outsourcing brings many benefits to data administration. Online retailers can use the expertise of professionals skilled in data handling, SEO optimization, and inventory update tasks. These experts will ensure that product information is accurate, up-to-date, and search engine friendly so customers can find and buy. By outsourcing these tasks enterprise can stay competitive, perform better, and focus on growth.
Pros:
Cost Efficiency - No in-house staff and no training and technology costs.
Access to Expertise - Leveraging specialized skills and experience for high quality data handling.
Scalability - Scale services according to company needs and flexibility to handle peak seasons
Focus on Core Business - Allow businesses to focus on core activities and outsource data handling to experts.
Technology and Tools - Access to advanced tools and technologies. Stay updated with latest trends and best practices.
Cons:
Less Direct Control - Communication challenges and dependency on outsourcing partner’s reliability.
Data Security - Risks of sharing sensitive data.
Quality Variations - Potential variability in service quality depending on the partner.
How to Choose the Right Outsourcing Partner for ecommerce manager post?
Choosing the right ecommerce outsourcing company involves considering several factors.
First, evaluate the outsourcing partner's expertise, experience, case studies, and testimonials in your industry. Make sure for track record of successful projects and client satisfaction.
Second, check their communication skills and if they can understand your operation goals and standards.
Third, consider their scalability and flexibility to adapt to your changing needs over time. Finally, ensure they have robust security measures to protect your data and intellectual property.
Considering these various aspects, you can select an outsourcing partner that meets your needs and helps you grow your business.
In conclusion, data managers are key to online business success. They ensure all information is accurate, up-to-date, and comprehensive so customers can find and buy. By handling data, these professionals can streamline operations, improve inventory management, and support informed decision-making.
This blog covers the pros, cons, and advantages of outsourcing and in-house data handling. Depending on your business needs and budget, you should have an in-house or outsourced data manager to get the best results and stay a competitive edge in the online business.
Read More
- Top 8 Benefits of Product Data Entry Services
- 22 Common Data Entry Errors in ecommerce business
- Unlocking the Power of Ecommerce Data Feeds
- Why Should You Outsource Data Entry Tasks for Your eCommerce Shop?
- Why Should You Outsource eCommerce Product Entry to Professionals?
- The Importance of Product Categorization
- How to Remove Products from Your Ecommerce Website: Best Practices
- A Brief Guide about Cross-Selling & Upselling
- Importance of Data Entry in eCommerce Businesses
- What are benefits of e-commerce product data entry services?
- Why Effective Data Entry Services Make eCommerce Profitable?
Frequently Asked Questions
Roles of ecommerce managers include overseeing online activities, the web development teams ensuring the ecommerce site is running smoothly, managing digital marketing, optimizing the customer experience and driving sales and revenue growth.
Skills required for an ecommerce manager include a deep understanding of ecommerce platforms, digital marketing strategies and SEO, analytical skills, creativity, and communication skills. These skills help manage and grow online businesses.
The ecommerce manager helps ensure customer satisfaction by optimizing website performance, managing customer service operations, and providing a smooth shopping experience loyal customers.
Bachelor's degree in Management, Business Studies, or IT is recommended for ecommerce managers, and specialized degrees or certifications in ecommerce management can add to the qualifications.
Ecommerce managers can move from roles like SEO Content Writer or Customer Service Representative to Business Analyst, Senior Manager, and executive roles like VP of E-Commerce or Chief Digital Officer. There are many career growth opportunities available.