Ecommerce business is highly prolific and there is no doubt in that. The scope for your business growth is seamless if you start selling online. But the process is not that simple. You have to make sales, fill the orders and receive payments.
Before anything else, you have to assure that the basic necessities are fulfilled. Rather than stepping into the details of ecommerce website technicalities like product data entry and upload, order management, back office support etc., let us view things from a peripheral level, i.e. by stepping inside the shoes of a customer. Picture this: A visitor reaches your website. He goes through the pages, search for the product he needs and finds it. He may or may not place the order. Now, how can you increase the conversion rates? You definitely have to impress the customers and for this the first impression must be exciting and pleasant. This is where you realize the significance of a great design.
You may have walked into a disorganized shop with really uninviting atmosphere. Also, you may have walked into a spacious, clean and organized shop. Which one had turned you on? Obviously the latter. It involuntarily echoes that the business is managed well, offers better products and values its customers. Your website is no different. Design thus matters a lot and it send signals to the visitors that there is a professional company behind the website.
Online store templates should be considered as a priority and each pixel, picture and every word must be carefully placed.
Never let unimportant elements take over the web pages making users to navigate around. If you want to put offers, discounts or anything like that choose graphics which never interrupts the line of eyes of the visitor. Else if you hinder visitors and make them uncomfortable, they will click away to any of your competitors.
Stay away from stock photos. Using such images do more harm than favour; these are too common and they make your website look really unprofessional. Unless you use original photos of products, your website design will never look unique. Such is the importance of product images.
Videos are not always unwanted. You can use them but be sensible while incorporating videos in your ecommerce website. It should not compromise the pleasantness of design. Also it would be better to avoid letting the videos play automatically.
If the above points are kept in mind, ecommerce website design would surely help you in achieving greater sales.