How to add product to TikTok shop : A Beginner’s Step-by-Step Guide

Are you looking to learn about how to add product to TikTok Shop? Hey! No Worries!!. This blog will guide you with all information about the TikTok Seller Central account and help to list products efficiently.

TikTok! Is it a social media platform or an online shop? Yes, TikTok is not a social media platform, but has now become ecommerce hub where all can sell products directly to their audience or customers. Before, TikTok was just for entertainment, now useful for doing business also.

TikTok has transformed from merely a platform with memes and dance crazes to an emerging powerful future for e-commerce, which helps businesses connect with younger, digitally savvy shoppers.

TikTok Seller Central provides a platform where you can showcase your products to millions of customers in the younger generation. Stand out if you are new to this marketplace or gently surf around it to build up your product listings. This blog will walk you through the process while giving tips to maximize visibility and boost sales.

Today all online retailers are finding new marketplaces sales channels for listing their products. Why not you try TikTok to sell your products to your customers.

How to Add a Product on TikTok Shop

Step 1: Log In or Set Up Your TikTok Seller Account

• Visit TikTok Seller Central.
• Log in with your credentials & access the Dashboard

Here, you can manage your inventory, orders, promotional campaigns, and account settings.

Step 2: Gather Your Product Details

Make sure that you have the following information ready before creating a listing for your product.

• Product Title: Make it short and simple but keyword rich to enable it to rank well on search results.
• Description: Point out the features, benefits, and any unique selling points of the item.
• Images: Clear images provide different views of the product. Keep image size dimension 1080 x 1920 pixels.
• Specifications: Provide the size, the material, the weight, and any other important specifics.
• Pricing & Stock: Check to make sure that your prices are reasonable and that stock quantity is correct.
• Category: Opt for a category that best suits your product.
• Compliance Documents: Depending on the type of your product, TikTok may request Licenses or compliance documents.

Step 3: Add Your Product

You can add products to TikTok either by manually entering all the details or by using the bulk import option. First, let’s check out how to manually add products to TikTok.

Adding Products Manually on TikTok Shop

⭐ Navigate to the “Products” menu:

From your dashboard, click on “Products” in the menu, then click on “Add new product.”

⭐ Here you can either list products in two ways.

1. “Quick Listing Tool”

The "Quick Listing Tool" in TikTok Seller Central is in fact one of the great features that enables sellers to add a new product listing quickly by cloning one or more existing products (of other sellers) like description, pictures, and specifications so that we do not have to enter the same data again for a similar product.

Simply enter the name of the product, SKU, UPC or brand into the search box and that’s it.

You can search the products from other TikTok sellers or TikTok Shop Product Library and get the required results.

2. Product Listings by Complete Data Input

If you are adding a new product into your catalog, or you do not prefer to make use of any existing product’s information, then you have to enter all details one by one on backend. Start with the “Basic Information” section, as is depicted in the figure shown below.

Enter Basic Information:

1. Product name
2. Images
3. Brand (if applicable)
4. Relevant category

Please note that attributes are always displayed in your selected category. Each category has its own set of attributes in Tiktok.

⭐ Write Description & add video:

Add informative product description containing relevant keywords. Specify your product features and benefits to capture your audience’s attention.

Include a short video, if possible, to show the product in action.

⭐ Enter “Sales Information”

Input your price, discounts (if any), and the quantity of the products.

⭐ Update “Product compliance”

There is a considerable range of restricted goods over on TikTok Shop. Weapons, counterfeit items and certain health-like goods and so forth are included in the list of restricted items. It is important to understand the TikTok Shop Prohibited Product Policy to avoid causing compliance issues.

Compliance fields are listed as per your product category. Update those fields accordingly.

⭐ Add Shipping Details:

List the product dimensions and weight for shipping. Indicate your preferred shipping method and other available options.

⭐ Submit for Product Review on TikTok Shop:

After you update all the fields, hit the “Submit” button. TikTok always reminds you to review every product listing to ensure compliance with its guidelines. This is usually done within a period of between 24 and 48 hours.

Adding Products to TikTok with a Template

First, click on “Bulk Action” on the manage products page.

Choose “Bulk Listing” from the available dropdown values.

You will be redirected to another page, where you can download the template to add or update product to tiktok shop.

To download the template, first please select the category in which you want to list products in TikTok shop.

Then click on “Download template”

Once you download the import template, just fill this template with your desired list of products and upload file to import products to TikTok shop.

Step 4: Optimize Your Listings for Better Results

To make sure your product is easily found by shoppers:

• Use Relevant Keywords: Popular search phrases should be included organically within the product titles as well as throughout the descriptions.
• Add Hashtags: Give product videos current and relevant hashtags in order to improve their visibility.
• Create High-Quality Content: Make the content clear and appealing as possible, with the prominence being on the unique selling proposition of the product.
• Leverage TikTok Trends: Align your product promotions with trending content for better algorithmic reach.

Step 5: Promote Your Products

As soon as your product goes live, concentrate on ensuring that it reaches the audience of TikTok specifically:

• Create TikTok Content: Produce very short and attention-grabbing clips of the product being used and showcase it in every clip. Include sound bytes, filters, or challenges that are currently trending.
• Collaborate with Influencers: Engage creators from TikTok who can create relevant marketing material on the same considering the brand so that the audience can be enlarged.
• Run TikTok Ads: Utilize the advertisement features offered by TikTok to target specific demographics and drive traffic to your product page.