All store owners need to provide plenty of information about the products and items in their online store. By doing so, it will help consumers make a decision faster and improve conversions.
The product pages are the most critical area of an ecommerce store. It is the place that shoppers go through to make purchase. Accurate information on these pages elevate the likelihood of successful purchases. It will amplify the shopping experience of each of the customers.
We have provided a step-by-step process that will help all the store owners to add all their products and items to their bigcommerce e-commerce store. Take a look!
When it comes to adding the products, individuals need to login to their significant ecommerce admin page first. Once the login is complete, press on the product button and then press add product.
Store owners must provide proper and essential details about the products. Go to the Click on “Basic Information” under “Product Information” section. After that, add product information like name, SKU (Stock Keeping Unit), Product type, Price, Brand, Weight etc. We recommend all store owners to provide a consistent product title that contains relevant words and no special characters.
Store owners should provide a content-rich description so that the consumers will have a good idea about the product. It will help them understand what the product is, what it can do, and how they will benefit. Adding the production description is pretty easy, as this section has a WYSIWYG (What You See Is What You Get) system. Features, benefits, and specifications are things that a store owner can add in their product information to make it more unique and appealing.
Uploading videos and pictures of each of the products and items is important. To upload the photos and videos, press on the images and video button. Add JPEG or JPG, PNG, and GIF. It will not support files like PDF and TIF. Make sure the optimal size of the image is 1280x1280 pixels. Other pictures, like thumbnails, are created with different types of images. To add a video, click on the URL button and add the present video on YouTube.
The product identifiers are known as short-codes like MPN, SKU, and UPC. Automated systems and people take these short-codes to distinguish a particular product. Consumers also use these codes when they look for products and items. Apart from that, merchants use these codes for product listings, inventory, and accounting on other marketplaces or channels.
All store owners must specify the product's tax class. They can add the sales price, cost, and MSRP through the advance pricing option. Apart from that, the bulking price option will facilitate the store owner to provide discounts based on the quantity.
Store owners must designate how they will track the inventory. Inventories can easily specify the low and high levels. One of the popular identifiers used is SKU to track the inventory. The stock is used for both products with variations and simple products.
Product variants have many options, like colours and sizes, where you can easily create variants for your products. Variants get displayed as drop-down, radio button, swatch, and rectangle list.
To create variations, press on the configure option, add variant options, give your variants a right name, choose the display type, and specify the values like small, medium, and large. Store owners can easily edit the QTY and SKU through the variants section.
Adding the modifiers options like the file upload, text box, or checkbox will allow product customization. Through proper customizations, variants or products are modified to change the weight or the price. The customization option can change all the existing variants and products but are not generated for the new ones. To add a modifier option, press on add modifier button, give the modifier a name, select the modifier type, enter the values like not required, or required. To edit the price or the weight, individuals need to add a rule.
The steps to create a rule are pretty straightforward. All one needs to do is set up the modifier option, then click on add rule. To edit a rule that already exists, click on the configure rule option. After that, click on the modifier option to apply the rule, and specify values that will trigger the rule, if the modifier as a multiple-choice option. Individuals can easily adjust the weight and price if they select the modifier option.
Under this section, store owners can provide a product's condition, availability, features, store search keywords, product warranty, and order value.
Every store owner must add custom fields. It's because it will enable them to add additional data like the product specification, which will get displayed on the product page. Depending on the theme, the location of these fields will differ significantly. If the store owner defines the custom fields on the products, it will appear immediately on the product pages. A particular product will have 200 custom fields.
Adding relatable products on the product page will enhance the user's experience and promote all the other products present in the e-commerce store. Store owners can again disable the items they do not want to display on their product pages.
Providing accurate dimensions and weights of all the products and items will calculate the shipping cost. It is compulsory to add this information to receive a precise shipping computation.
Specify all the fixed shipping prices of the products under this section. It is essential to demonstrate whether the product is available, unavailable, or standard. Apart from that, store owners can also set up a maximum or a minimum purchase quality.
Under this section, store owners can easily set up the gift-wrapping process for their products and services. They can configure all the ways, some of the methods, or disallow the gift-wrapping process.
If the store owner wishes to set up an SEO field, they can set up the custom SEO fields like product URL, page title, and meta description.
When all the information is provided, click on the Save option to save the settings and view the store's entire product page.
The information that we have provided in this document will surely help all old and new store owners to add all their products to their bigcommerce eCommerce store easily.
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