Things You Should Know Before and While Selling on Etsy

things you know before selling on etsy
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What exactly is Etsy, and how does it work?

Before you begin to sell on Etsy, here is everything you need to know about the process

The Etsy e-commerce platform was founded in 2002 for helping small businesses and creators to expand their reach to a wider audience and to close the demand-supply gap for niche products. As a result, many people are able to turn their talent and a few products into profitable businesses, accumulate reviews on a trusted website that customers are willing to purchase from and build communities that share common interests.

It is common for creators and small e-commerce businesses to have valuable, high-quality, and generally niche products that would be appealing to customers, but it can be very difficult to build an audience and get traffic to their sites so that people can make those purchases. When a customer types the phrase "hand-woven blankets" into Google, they will typically find plenty of options from big-name companies that provide exactly the type of product that they are looking for.

A large number of people turn to Etsy for this very reason. This article should help you understand how to sell on Etsy. Read along if you are planning on starting an etsy shop.

Etsy Pricing plan

Etsy Standard: Available to all Etsy sellers at no additional charge per month. All sellers are required to use this setting.

Etsy Plus: USD $10 per month.

The price is billed in USD, so the amount in your currency may vary depending on changes in the exchange rate. Additionally, depending on your business status and location, Etsy may charge sales tax on your seller fees. In addition, Etsy Plus is a chargeable subscription that you may opt for.

Steps on how to start an Etsy shop

  • To get started, you need to create an Etsy account. In order to create a seller account on Etsy, you need to first have an Etsy consumer account.
  • Enter your preferences regarding the shop in the form on the website
  • Choosing a name for your shop is the first step
  • Then create your listings.
  • Enter your payment details and ensure they are correct
  • Write an appealing bio, people like stories behind the product. Get creative here
  • Make sure that your shop policies are in place before you open.

How to sell on Etsy successfully?

If you decide to start selling on Etsy, you will have the opportunity to make your storefront and products stand out from the competition.

These are some of the essential Etsy selling tips that you should know about how to sell on Etsy step by step :

Make sure you take high-quality photographs and post them on the internet.

There is a need for you to post original photographs to the site, and it is likely that users will select the items that they find the most appealing as they browse through the site. It is very important to ensure that your images are high-resolution, clean, and clearly demonstrate what you are trying to sell. Make sure that your product page has multiple images attached to it.

Make your store and product listing search engine friendly by optimizing it.

There are many people who use Etsy as a search engine to find products they are looking for, whether it is a fifty-year-old sourdough starter or a Christmas wreath that they want. All listings should be optimized so that they appear in search results. It is important that you use relevant keywords throughout both the product description and the product listing of your product. It is advisable to first visit the platform and follow successful etsy shops for etsy shop ideas that are trending.

Treat your storefront as you would if you were dealing with an actual storefront

As long as you treat Etsy as a business opportunity, you can turn it into a viable source of income. By selecting an attractive profile picture (which can be a custom logo), you can ensure that your personal profile connected to your business profile is strong, welcoming, and approachable.

Make sure that your customers are well taken care of at all times.

Before making a purchase, customers should be able to contact you for any questions they may have. It should be possible for customers to get in touch if something goes wrong with an order or if they wish to follow up on an order. Your customers will more likely to recommend you to others if they have a good experience with your customer service. You can benefit from both in terms of your business.

Identify the top competitors in your field and do some research on them.

It is possible to learn so much from even a short period of competitor analysis. This feature enables you to see how users are writing about their products, what terms they are showing up in searches, how they are pricing their products, and what reviews are saying about them. Make use of this information to improve your own business.

Develop a social media following.

In the same way that businesses build loyal followings, some popular Etsy creators build dedicated followings as well, and these users will happily follow you on social media. In order to keep your enthusiastic customers up to date with all that your business has going on, you should create an Instagram account, a Facebook page, or even a Facebook group. This also helps in driving traffic to your Etsy store.

Customized, branded packaging should be considered.

The key is treating it like a real business, as it is. You are able to purchase custom, branded packaging supplies such as boxes, envelopes, product labels, and even thank you cards and usage brochures whenever you fulfill orders.

Make future purchases more affordable by providing discounts.

Is it your goal to encourage repeat purchases? Sellers can create custom coupon codes on Etsy using features provided by the platform. In order to encourage the customer to purchase again in the future, you can send these as postcards or messages at any time after the customer has converted.

Take part in the Etsy community by becoming a member.

How would you like your storefront and account to gain some credibility in a short amount of time? Participate actively in the Etsy community by becoming a member. Participate in the forums without being overly promotional, and collaborate with other sellers to create enticing package deals by collaborating with other sellers in the forums. There can never be enough emphasis placed on the importance of trust in a relationship.

Essential Tips for selling on Etsy

What to sell on Etsy?

Best selling product on Etsy offers both high-profit margins as well as popularity, so they are ideal for new sellers willing to gain popularity.

  • Placards
  • Clothing with a personal touch
  • The jewelry industry
  • Designing and printing graphics
  • Stationery for weddings
  • Supplies for crafts
  • Kits for crafts

What not to sell on Etsy

Etsy prohibits or restricts the following types of items:

  • The following substances are prohibited: alcohol, tobacco, drugs, drug paraphernalia, and medical drugs
  • Human remains and animal products
  • Hazardous materials, recalled items, and weapons are considered dangerous items
  • Hate Items are items that promote, support, or glorify hatred
  • Items that are illegal, items that promote illegal activity, and items that are highly regulated
  • Items subject to international regulation
  • Content that is naughty and mature
  • An item that promotes, supports, or glorifies violence is considered a violent item

Choosing the best name for your business

Your shop's name will serve as your brand. Keep in mind that you only have seven seconds to make an impressive first impression of your store, beginning with the name of your store. If you want to distinguish your store from the competition, you need to make sure the name of your store is memorable enough to be entered into the search bar.

During the process of setting up your store, you will need to select a store name that contains a minimum of 20 characters. You can rename your Etsy store any number of times , but you don't want your customers to forget what your shop is all about if you do change its name.

Understanding seller fees an important aspect of the buying process

Etsy, like any other business, has its own set of fees associated with it. Sellers should always be aware of their spendings on the platform in order to ensure that they are maintaining their budget and protecting their bottom line at the same time. The seller should also be aware of when and how to pay account fees in order to maintain good standing and minimize overall fees.

Identifying and understanding your target customer

If you are interested in attracting new customers to your small business, you should identify the person most likely to purchase from you. You should always keep your target customer in mind when developing and marketing your products. By understanding your target customer's purchasing behavior, you will be able to make informed decisions as you set up and scale your business. Your research must include best things to sell on etsy to make money and which marketing tactics will result in the highest sales?

What are Etsy payment methods? Is it possible to use PayPal on Etsy?

Payments can be made to Etsy stores in a variety of ways, including:

  • First, we have Etsy Payments. Etsy Payments contains most of the payment methods a buyer can use while purchasing from your shop. It is also worth mentioning that Etsy deposits the funds directly into your bank account as well. If you have not yet signed up for Etsy Payments, you should do so as soon as possible.
  • You will also be able to receive a check or money order via email after a customer purchases from your store.
  • PayPal: If you reside in a country where Etsy pricing is not available, you are able to receive payments through PayPal if you live in such a country. If you are interested in becoming a PayPal seller, you can register here.
  • As a result of the partnership between Etsy and Klarna, US buyers will now have the ability to make seamless purchases and pay in installments at the same time. Even though the online payment company will handle the collection of payments in installments on behalf of the sellers, the sellers will still receive the full amount as soon as the order has been confirmed.

Search Engine Optimization (SEO) and Shop Improvement

In search engine results for sites such as Google, Bing, and Yahoo, search engine optimization (SEO) is a powerful tool that can improve the visibility of your shop and item listings.

It is not easy to understand SEO. Search engines frequently modify the way terms are searched, as well as the criteria used to rank the results that appear. It is not possible to be certain that your shop will rank at the top of Google search results. Despite this, there are some best practices that you can use to improve the search engine optimization of your online store.

Pros of selling on Etsy

  • It is easy to set up and begin selling.
  • An extensive buyer pool.
  • Platform supporting small businesses
  • An overview of marketing tools.
  • A number of opportunities exist for growth.
  • The listing fee is low.
  • A toolkit for success.
  • Etsy support

Cons of selling on Etsy

  • Issues related to brand loyalty and image.
  • Competition has increased.
  • The expectations trap in marketing.
  • Expectations regarding search engine optimization.
  • It adds up to payment processing fees!
  • Lack Of Control

Why outsource Etsy to Intellect Outsource?

Why should you hire Intellect Outsource? It is easy for sellers to operate Etsy. However, this does not mean that it is easy to use the platform in order to achieve your sales and revenue targets. Intellect Outsource is supported by a team of highly skilled eCommerce experts.

Get your personalised quote now!


Aside from the services described above, we also conduct an extensive study of the market and target audience. The purpose is to draft the most effective product data strategies for your brand. It involves the analysis of the purchasing habits of your prospective customers as well as those of your key competitors. Using this information, we create and upload highly attractive and search engine-friendly descriptions of products to Etsy.

Set up your Etsy storefront in a matter of minutes with Intellect Outsource. Our Etsy Product Upload Services are provided on a free trial basis. Please contact us for more information.


There is no doubt that it is! As Etsy only has a few upfront costs, even if you don't like it or don't sell anything, you won't incur much loss if you decide not to use it or do not sell anything on it.

According to Etsy's records, the average successful seller earns between $43,000 and $46,000 per year, which is an impressive amount, especially since top earners make over $65,000 per month, which is an impressive figure in itself.

Among Etsy's direct competitors are Amazon Handmade, AFTCRA, ArtFire, Bonanza, and a few others, just to name a few.

Despite the fact that Shopify and Etsy are both e-commerce platforms, Shopify allows users to create their own branded spaces, whereas Etsy is a marketplace, there is a major difference between the two. In addition to the handmade items that are sold on Etsy, many of the sellers also resell vintage clothing, crafting supplies, and other unique items as well as handmade goods. Depending on your requirements and plans, both platforms provide competitive services. Another feature that you must consider is customer support. While both platforms provide responsive support for your queries, Etsy also has a thriving community that is always willing to help.


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Intellect Outsource offers seamless ecommerce management services, including bulk ecommerce product data entry & product upload, online store development, virtual assistants, complete product catalog management, online store backend operation, and many more. We are here, ready to start discussing how to help you succeed in the ecommerce business. Ready to work with us?

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