A product listing on Amazon is mainly written to provide product-related information to customers. For example- product features, price, functionalities, specifications, etc. It also provides a visual representation of the product via images and videos. Optimising your product listing practices is crucial to stand out from other competing sellers.
The following blog describes how to add products to amazon storefront, elements of product listing, and the benefits of outsourcing the product listing job to external agencies.
If you are wondering how to create a new product listing on amazon, here is the step-by-step process to do it:
(It is recommended to look at other competing sellers to ensure that you are making the correct choice. There are various amazon templates for specific categories that you can refer to.)
Once all these steps are taken, your product will be listed on the Amazon marketplace.
A product listing contains six key components that help a business to stand out from other businesses in the Amazon Marketplace. They are:
It is the first thing a potential customer looks at before buying something on Amazon.
It helps the customers to visualise the product.
You must implement keyword optimisation and creativity to write an appealing product description. This element helps the buyers learn about the specifications and other details of the product.
Adding 4 or 5 amazon key product features in bullet points that explain the product's functionalities is recommended.
You need to showcase honest feedbacks on your product that past customers gave.
The amazon products page also has a star rating directly proportional to customer satisfaction.
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Here are a few pointers that can help you to achieve a unique product listing:
Some of the important Amazon listing guidelines are as follows:
You need to include 5 - 8 high-quality images with a minimum resolution of 72 pixels per inch in the amazon product listing.
Add videos with a minimum resolution of 1280 X 720 in acceptable formats such as MP4, MOV, AAC, AVI, 3GP, FLV, etc. Try to limit the length of the video to 45 seconds.
Limiting your product title to 100 - 150 characters is recommended.
These are some tips that might help you to stay on top of the amazon marketplace as follows:
Sellers should use SEO-optimised keywords to increase the potential clicks on their product page. For example: if you are buying a mobile phone, you should implement highly searched keywords like RAM, Memory, etc.
It is recommended to add a comprehensive and accurate description of your product. This helps the customer to get a basic idea about the product.
You should ensure that you add good-quality images and videos to your product listing. You can add multiple images to showcase the product from different angles.
Most customers do not read the entire listing. Hence, it is recommended to add product information in a point-wise manner for better readability.
Two of the best amazon listings template examples are as follows:
Listing products on Amazon with Intellect Outsource gives the following benefits:
Also Read: Benefits of Outsourcing Amazon Product Listing and save your time
You can follow the steps mentioned above to learn how to create listings on amazon. As an Amazon seller, you need to optimise your product listing to ensure that your products come up when related keywords are searched on the platform.
If you wish to list your product effectively to increase sales, contact Intellect Outsource and become a leader in the market!
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If you are creating a brand on amazon, you need to note the following points:
The ASIN number is a unique 10-digit alphanumerical that helps identify a product on the amazon marketplace. You can get the ASIN on the product information page.
To add uniqueness to an existing product listing, you need to follow the steps written below:
If your products are not selling on amazon, you can implement the following tips to improve your listing:
Yes, outsourcing the product listing job to an external agency is great. It can help you to increase productivity, boost the conversion rate of visitors to customers, reduce overhead costs, etc.