How to add products to Google Business Profile: Step-by-Step Guide

adding products in google business profile
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  • Adding products to Google's business profile helps to increase local search results.
  • The step-by-step guide covers signing in, Adding products, images, product names and prices, Adding Descriptions and URLs, and Adding a save button.

Standing out from the crowd when running an online business is crucial because many others do the same thing.

Utilizing Google Business Profile tool features to add your products and services can help your products stand out in search results. Google Business Profile (GBP) is a powerful way to boost your sales, increase brand value, and provide finders with helpful details about your product, services, or company.

Here are some Benefits of GBP for Product Promotion:

Free advertising

Product listings on a Google business profile are free advertising. They help local businesses share the best information about products and services with their local customers.

Enhanced Customer Interaction:

GBP enables user interaction by allowing users to share photos and reviews, post inquiries, and provide feedback on listed products or services. Business listing can actively engage with customers, fostering community and trust.

Simplified Management:

GBP simplifies managing product listings, offering a user-friendly interface for editing information and monitoring listing performance. This accessibility ensures most local businesses remain alert in responding to market dynamics.

Boost Search Results

Listing business products in this cost-effective Google My Business will allow business owners to manage their online presence across Google, including Google Search and Google Maps, with the best search results. When products are added using the Product Editor, they will be visible in Business Profiles on both the computer and mobile versions of Google Search.

If you are a business owner looking to utilize this effective tool to increase your brand value in today's competitive digital market and your business search results, then let's go through this blog and see how to add products to your Google Business Profile.

Learn How to add products to Google Business Profile.

This Google Business profile listing tutorial will guide you through adding your key products and services to Google My Business Products. Following these steps lets you stay up-to-date with local search, including local Google shopping search options.

Step 1: Sign in to Google Business Profile

Sign into your GBP Manager Dashboard and click on the Products tab in the left menu:

sign in google business
manage products in google business profile

Step 2 : Add /Upload products

Select the "Add product" button, which triggers a pop-up window where you can input product details. You can fill in all the product data, like product name, product category, description, fixed price, and image.

add product in google business

Step 3 : Add Product Images

Start by uploading high-resolution images of your product. Google recommends images with a minimum resolution of 720 x 720 pixels to ensure clarity and visual appeal.

gbp product image

Step 4: Add Product Name

Add the Product Name, ensuring it does not exceed 58 characters.

gbp product name

Step 5: Add Product Category

One advantage of using a Google Business Profile to add product category is that it allows you to update and manage your product categories. This ensures that your business is accurately represented and potential customers can easily find the products they seek.

add product category in google business
new category in gbp

Step 6: Add "Price" for the product

While adding a fixed price, please know that your Google account settings will already determine the currency type (dollar, pound, etc.). Avoid adding currency symbols in the price field, as this may result in an error.

price management in gbp

Step 7: Add Product "Description".

Note: When writing product descriptions, aim to showcase what makes them special. Use simple, clear and concise language and focus on the main selling points.

You can add a description of up to 1000 characters. While it's not required, it's a great chance to highlight the product feature or product's benefits. For example, you can provide a brief product overview and a testimonial from a satisfied customer. Make the most of this opportunity to persuade potential buyers!

description in gbp

Step 8: Add Product Page Link

Lastly, include the product page link in the "Product landing page URL" field. While this field is optional, it's a valuable opportunity to drive traffic from your listing to your website. If you have a website featuring the products, adding the link increases the chances of attracting customers to explore your products more based on your business types.

gbp product url

Step 9: Make the Product Live

Review everything you have entered to ensure your satisfaction, then click the blue "save" button.

And that's it! Once saved, Google will promptly showcase the product in your dashboard for easy access and management.

Once your product is live, monitor its performance through your Google Business dashboard. Track views, details click, and other metrics to gauge customer interest and optimize your product listings accordingly.

A strong online presence is more important than ever in today's competitive market. By embracing Google Business Profile product listings, businesses can position themselves for success, connect with their target audience, and ultimately drive growth and success in the ever-evolving digital world.

How to edit GBP products?

To edit a product in a GBP, you can follow these steps

  • Ensure you have logged into your Google account to manage your Business Profile.
  • In the Business Profile dashboard, select “Products” to see the list of uploaded products.
  • To edit a product, click on its image or title. An editing window will then appear, as shown below.
    edit product in gbp
  • Update product name, description, category, price, image, and the call-to-action button.
  • Please ensure all the updated product details and fields are accurate. Once updated products submitted, recently edited products will be displayed in the GBP.

Editing product is more simple than adding products to a GBP.

How do you delete products from your GBP?

To delete a product, click on the one you want to remove.

You will see a delete icon at the top of the popup window (as shown below).

delete product in gbp

Click on the delete icon and that's it, the product is removed from the products catalog.


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