What is eCommerce Product Enrichment and How Can it Increase Sales?

how product enrichment helps ecommerce
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Online shopping gives consumers the chance to shop at their convenience. For most people, the online shop is better. However, if an E commerce platform has zero information, the consumer will abandon the site if there are no relevant details. This is what makes ecommerce enrichment a necessity for omnichannel retailers.

Ecommerce stores capture users worldwide. It provides options such as one-day delivery and quick returns. Most shopping carts provide an outstanding buying experience by using the latest technologies.

Earlier, eCommerce was unreliable among online users. Online stores excel in product data quality assessment, and customer engagement. Today, these stores top the search engine results.

With detailed product information management, we enjoy the comfort of buying at home. Maximizing product visibility in online retail allows users to go deep into the product.

This provides an offline shopping experience. If you don't provide customers access to necessary product details, then online shoppers may hop to the next store. Here, understand the importance of product data enrichment services.

What is product enrichment in ecommerce business?

Optimizing Product Information is the backbone of the importance of ecommerce product enrichment every ecommerce store. The process of adding relevant information to a products is called product enrichment. it help to add more value for products data. This allows buyers to reach product with limited search results.

Instead of sharing a more basic details, include extra details like measurements, specifications, additional attributes, pdf like installation, technical specification sheets, etc.

Product enrichment ensures product data contains everything an individual needs in order to make a good buying decision. It builds trust and increases engagement, leads sales and conversions.

But product enhancement is entirely different from product enrichment. It makes more user-friendly to customers to get basic details about the products from store like option management like color, size, material variations, image enhancement, related accessories, layered navigations, adding videos, etc.

Benefits of product data enrichment on ecommerce business

Using an ecommerce platform can offer businesses many advantages that are not possible by building physical stores. With ecommerce, you can easily develop your site and sell your product online. Besides driving traffic to your site, it will also attract more customers to your website.

Among the ecommerce advantages of product data enrichment is the following:

  • Customers reach your product page at the earliest.
  • Avoid duplicate entries by adding the right product attributes
  • Improve user experience with fast loading interactions.
  • Facilitating customer trust with reliability
  • Improve SEO for ecommerce products.
  • Enhanced brand value and trust
  • Earn loyal customers and repeat business.
  • Helpful to increase Organic SEO
  • Reduce customer confusion on product data.
  • Let customers to quick decision to buy product.

What type of product data enrichment is managed in an online store?

  • Allow online stores to identify and add any missing product data information.
  • Alluring product descriptions and specification.
  • Sort out your products into specific categories.
  • Use particular certifications to label the products.
  • In the case of clothing, add size details with description.
  • Setup filtering option to ease customer in choosing product.
  • Improving product data accuracy for e-commerce websites.

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Why should ecommerce companies invest in product enrichment services?

  • Detailed descriptions, high-quality images, and informative videos encorage customers purhcase product without any doubts.
  • Highlighting unique features, benefits, or value propositions, ecommerce businesses can stand out from the competition and attract customers seeking specific qualities or solutions.
  • Eliminate doubts and increase confidence in customer purchasing decision.
  • Search engines rank product descriptions with relevant tags and keywords. Thus, online stores get higher conversion rates.
  • It’s easy to identify the quality of products by complying with global standards.
  • Use as much as many product attributes for ecommerce store is values to find relevant products on the same page. Make it easier for your customers to view more products at the same time.

How to use Product data Enrichment services to increase sales?

Have a look at the popular enrichment tactics on best-selling items or brands,

  • Follow the 80/20 rule

    Identify the small percentage of product that brings more revenue. Now, focus on enriching these products.

  • Label your brand

    Use in-house labels to reflect your brand identity and keep them the priority.

  • Feature specific products

    If you focus on high-profile brands, get marketing support from the relevant manufacturer.

  • Focus on core products

    If any particular product defines your brand, reflect it better with quality data.

  • Seasonal products

    Few eCommerce stores sell seasonal products. They should focus on those products in the selling season.

  • Product launch

    Ready to launch your new product; prepare your product content apt for the audience.

How does it influence your online sales?

Product enrichment drives more sales by improving customer experience, encouraging sales, and reducing cart abandonment.

Well-crafted Product Content

The use of persuasive product content optimized for Google searches will improve the online rankings. This means rich product descriptions with relevant keywords and required keywords can help search engine rankings increase and help in product discovery. A further advantage of enhanced product contents is that it can dramatically reduce the product return. 27% of products were returned for reasons that they didn't follow their description.

Standardizing Product Attributes

All attributes of the item have the ability to contribute to purchasing choices. Standardisation of product attributes can help retailers improve merchandising across all channels and improve customer experience. Creating a custom format for the site is a quick and easy way to get customer information.

Reduce your returns.

As per the reports, more than 20% of the returns occur due to the mistakes of sellers. This occurs due to irrelevant details or images. Use proper attribute values, this result in better ranking.

Avoid brand interference

Many online stores are using identifying information such as the product's name in order to attract more customers. Usually they are more of a return request. The fake products they sell makes an adverse impact on customers. This activity affects the reputation of your business. This could also affect customer experiences.

Such activities affect your store with a bad reputation. This may damage your customer experience.

What is brand interference?

Fake products appear as the search results of branded keywords. Avoid brand imitation and deliver the most valid information to your audience.

Product recommendations

Label the products with proper data. Search engines suggest relevant products according to your search queries. With relevant products, customers save their time. They come back for more products.

Use tabs like

‘recommended for you,

‘bought together,

‘best selling’, etc.

or any such terms to catch the attention of your customers.

Upselling or cross-selling options

In addition it can increase sales through marketing and assisted several websites to promote premium products from online retailers. Putting high quality products alongside certain products attract customers. This enriching of data will help your business make extra revenue. How can brands leverage data to improve consumer experiences?

It’s easy to label your products with proper product attributes and use them in up-sell or cross-sell.

Promote up-selling or cross-selling with tabs like ‘similar products’, ‘customers also viewed’, etc.

  • Product discovery

Product discovery allows people to find their product within a very short time. Faster product discovery boost sales and promote customer engagement and loyalty.

While investing in product discovery, customers get rich product results. Since each store avoids brand interference and boosts revenue!

What are the steps to follow under the product enrichment checklist?

Customers get a complete buying experience with product data and commerce product enrichment services.

Have a look at the maximizing ecommerce product discoverability through enrichment

Go through the product data and audit to find any errors. Find a plan to rectify those errors.

  • Add valid data even if it’s from many sources.
  • Identify duplicate entries and remove it
  • Check for spelling errors.
  • Follow the best standards.
  • Write keyword-rich and unique product descriptions.
  • Use on-page optimization to improve product visibility on search engine.
  • Use image editing according to the platforms you choose.

Why choose Intellect outsource product enrichment services?

Intellect outsource is a prominent BPO company that specializes in providing eCommerce outsourcing services. We surpass conventional concepts and strive for greater innovation.

Our team of experts conducts thorough research on the competitive market to enhance product performance. We tailor product description according to the client's requirements and market feedback. Our ultimate goal is to deliver flawless product information only a text description that captivates your customers.

Intellect outsource is a trusted service provider of e-Commerce product data enrichment services. We standardize all kinds of attributes to maintain consistency on the product information page. Being our client, you can expect quality solutions within cost-effective pricing. We ensure professional services and round-the-clock support.

Today, most businesses are online. So finding new tactics or going with the trend helps you stay updated with the competition.

Contact us for product enrichment services!


Intellect Outsource offers seamless ecommerce management services, including bulk ecommerce product data entry & product upload, online store development, virtual assistants, complete product catalog management, online store backend operation, and many more. We are here, ready to start discussing how to help you succeed in the ecommerce business. Ready to work with us?

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