Selling on Walmart Marketplace: Benefits & Best Practices

selling on walmart marketplace: benefits and best practices
Share On :

Walmart had 120 million unique website visitors in July 2023, and the platform's influence continues to expand. While Amazon remains dominant, brands are turning to the Walmart online retail platform to increase visibility and reach new customers. Today, it is an attractive avenue for boosting sales.

In this blog, we'll explore the benefits of selling on walmart and becoming a Walmart Marketplace seller and share best practices to help you successfully navigate this thriving online retail platform.

Benefits of Selling on Walmart Marketplace

Selling on Walmart Marketplace can help you expand your business and tap into new customer segments. Walmart offers unique benefits to sellers seeking growth opportunities. It includes Walmart’s impressive brand power and extensive customer base. Let's explore the advantages of becoming a Walmart Marketplace seller and how it can elevate your business.

  1. Reach New Customers

    Joining Walmart Marketplace gives you access to millions of potential customers who visit the platform regularly. Walmart's vast reach allows you to showcase your products to a diverse audience. It increases your chances of attracting new buyers and expanding your customer base. Selling on this platform opens up exciting possibilities for reaching untapped markets and growing your business.

    selling on walmart marketplace reach new customers
  2. Pay Only for What You Sell

    Unlike some other online marketplaces, Walmart Marketplace adopts a fair pricing model. You pay a referral fee only when you make a sale. It eliminates the burden of monthly fees and reduces upfront costs. This cost-effective approach empowers sellers to profit more from their hard work and dedication. It is an appealing option for businesses of all sizes.

  3. Leverage the Brand Power of Walmart

    Walmart holds significant brand authority as it is one of the world's largest and most recognized retailers. Walmart Marketplace sellers gain instant credibility and trust among customers who associate the platform with reliability and quality. Leveraging Walmart's brand power can give your products a competitive edge and foster consumer confidence. All this will ultimately drive more sales.

    selling on walmart marketplace leverage the brand power of walmart
  4. Gain Brand Exposure

    Selling on Walmart Marketplace provides more than just sales opportunities. It offers a chance to boost your brand exposure and visibility. Being present on Walmart's online retail platform exposes your brand to a vast audience. It could lead to future sales and brand recognition.

  5. Less Competition

    Walmart Marketplace presents a less crowded competitive landscape than many other online marketplaces. The platform carefully selects its sellers based on stringent criteria, creating a curated and exclusive group of merchants. This limited competition gives your products a better chance to stand out, capture attention, and secure sales.

  6. Easy Checkout Process

    Walmart Marketplace prioritizes customer experience with an efficient and straightforward checkout process. Buyers appreciate the seamless experience, especially when making purchases on mobile devices. As a seller on Walmart Marketplace, you can use this user-friendly checkout system to your benefit. It can help you reduce the likelihood of cart abandonment and increase conversion rates.

    selling on walmart marketplace easy checkout process
  7. Access to Advanced Tools

    Walmart equips its Marketplace sellers with advanced listing and analytics tools. These tools enable you to manage pricing, promotions, and inventory seamlessly. Additionally, eligible sellers can offer free two-day shipping to customers. It enhances your search ranking and further boosts your sales potential. The availability of such tools empowers sellers to optimize their operations to boost overall performance on the platform.

    These compelling benefits prove why becoming a Walmart Marketplace seller can be a strategic move for your business. From reaching new customers to leveraging Walmart's brand power, this online retail platform holds immense potential for growth and success.

    selling on walmart marketplace access to advanced tools

How to Become a Seller on Walmart Marketplace

Becoming a Walmart Marketplace seller helps businesses reach a massive online audience. Walmart offers a platform for sellers to showcase their products and connect with millions of potential customers. Here is the step-by-step process and best practices for setting up a successful Walmart seller account on the Walmart E-commerce marketplace.

  1. Research and Preparation

    Before diving into the application process, you must thoroughly research Walmart Marketplace's requirements and guidelines. Ensure that your business meets its criteria, including legal registration and prior success in the e-commerce industry. Being well-prepared will boost your chances of a smooth onboarding process.

  2. Submit Application

    Initiate the seller application process through Walmart's official Marketplace website. Provide detailed and accurate information about your business, products, and other necessary documentation. A comprehensive application will demonstrate your credibility and professionalism.

  3. Seller Account Setup

    Create your seller account on Walmart's online retail platform, furnishing it with all the necessary details. Complete the registration process and agree to the Walmart Marketplace program retailer agreement. A correctly set up account is crucial for a seamless selling experience.

    seller on walmart marketplace account setup
  4. Product Listing

    Upload your product catalog with optimized listings with high-quality images and engaging descriptions. Adhere to Walmart's listing guidelines and ensure your products are accurately categorized. It will enhance their visibility and attract potential buyers.

    Please read for more information about walmart product listing services

    seller on walmart marketplace product listing
  5. Test Order Process

    Simulate test orders to evaluate the efficiency of the order placement, cancellation, and refund procedures. Identify any glitches or hiccups and rectify them promptly to provide customers with a hassle-free shopping experience.

  6. Compliance and Company Registration

    Ensure your business is legally registered and compliant with all relevant regulations. Familiarize yourself with Walmart's seller policies and guidelines to ensure a positive reputation on the platform.

    seller on walmart marketplace compliance and company registration
  7. Price Competitively

    Conduct market research to set competitive prices for your products. Strive to find a balance between attracting customers and maintaining reasonable profit margins. Offer competitive pricing to increase your chances of winning the Buy Box.

    seller on walmart marketplace price competitively
  8. Optimize Customer Service

    Customer service is paramount to your success on Walmart Marketplace. Prioritize excellent customer service, promptly respond to inquiries, and resolve issues professionally. Satisfied customers are likelier to become repeat buyers.

  9. Utilize Walmart's Listing Tools

    Leverage Walmart's advanced listing and analytics tools to streamline inventory management, pricing, and promotions. These tools help make data-driven decisions and optimize your sales performance.

    seller on walmart marketplace Utilize Listing Tools
  10. Diversify Product Assortment

    Expand your product offerings to cater to a broader audience. Consider adding complementary products that align with your brand and target customers. A diverse product assortment can attract a broader range of shoppers.

    seller on walmart marketplace diversify product assortment
  11. Implement Walmart Marketplace Advertising Strategies

    Use Walmart's advertising options to promote your products and increase visibility. Strategically run targeted ad campaigns to reach potential customers and boost sales.

    seller on walmart marketplace implement advertising strategies
  12. Stay Compliant with Policies

    Regularly review and comply with Walmart's seller policies and guidelines.

Maintaining a positive seller rating is crucial for building customer trust and staying in good standing with Walmart

These best practices and step-by-step guidelines can help you successfully navigate the process of becoming a seller on Walmart Marketplace. They will allow you to tap into the immense potential of this online retail platform to benefit your business.

How Do I List My Product On Walmart Marketplace?

Congratulations on becoming a seller on the Walmart E-commerce marketplace! It's time to showcase your products and connect with millions of potential customers. Listing items on Walmart Marketplace is a straightforward process that allows you to reach a vast online audience. Here, we'll guide you through the step-by-step process of adding your products to sell on Walmart Marketplace.

  1. Add New Items

    Log into your Walmart seller center account and go to "Items & Inventory". Click "Add New Items." It will take you to the page for creating items, where you can begin listing your products.

    product on walmart marketplace add new items
    product on walmart add new items
  2. Enter Item Identifier

    Provide the Identifier for the item, which can be your product's UPC, ISBN, or GTIN. The system will check if another offeror already lists it. The relevant attributes will populate automatically if it is the same as your product. If you still need to, you must complete the remaining fields.

    product on walmart marketplace enter item identifier
  3. Provide Product Category and Item Name

    Input the name of your product and choose the right category for listing. Opt for a category that aligns with your product's features, as it influences referral fees and product display.

    Read: Improve Product Categorization

    product on walmart marketplace provide product category and item name
  4. Complete the Required Attributes

    Complete additional attributes like Brand, Description, and SKU for each product. Your product description should be clear, informative, and at least 150 words long. Highlight key features using bullet points for better readability and searchability.

    product on walmart marketplace complete the required attributes
  5. Create your Key Features (Highlights) of your products using up to ten bullets, characters for each up to 80. These bullets should emphasize essential product details, such as material, color, and uses.

    product on walmart marketplace complete recommended content attributes
  6. Add Images of Product

    Upload high-quality product images under the tab that says "Images & Media. Set one image as the primary photo in searches of customers and on the item page. Arrange the image order to showcase your product effectively.

    product on walmart marketplace add images of product
  7. Finalize General Listing Settings

    Fill in pricing, tax codes for the product, shipping weight, and other necessary details under the "Offer" tab. Tap the "i" button for explanations if you are unsure about any field.

    product on walmart marketplace finalize general listing settings
  8. Submit

    Once everything is filled, click "Submit" to add your products to Walmart Marketplace.

    product on walmart marketplace Submit

Your items will take about 24 hours to show on the platform.

Product listings on Walmart stores is user-friendly and offers significant exposure to potential customers. With your products now listed, you can start selling and tap into the vast opportunities the Walmart E-commerce marketplace offers.

Frequently Asked Questions (FAQs) About Selling on Walmart Marketplace

The benefit of selling products on Walmart Marketplace is access to Walmart's vast customer base, leveraging Walmart's brand power, and gaining brand exposure. Additionally, Walmart's low-cost fee structure allows sellers to pay only when they make a sale. It makes Walmart's marketplace an attractive platform for businesses of all sizes.

Yes, start selling on Walmart Marketplace can be worth it for many businesses. With over 1 million users and continuous growth, the platform provides excellent visibility and potential for reaching new customers. Moreover, Walmart's reputation and trustworthiness contribute to building credibility for sellers and their products.

Absolutely! Walmart stores is one of the leading e-commerce marketplaces, ranking second after Amazon in market share. Its substantial customer base and well-established infrastructure make it an excellent place for sellers. It can help expand their online presence and boost sales.

Walmart Marketplace can be profitable for sellers who employ effective strategies. These include competitively priced products, optimizing customer service, and using Walmart's advanced listing tools. The ability to pay only when a sale occurs helps sellers maximize their profits.

Walmart Marketplace offers a cost-effective fee structure. Sellers are not charged monthly fees but pay a referral fee only when a sale is made. Referral fees typically range from 6% to 15%, depending on the product category.

Yes, individuals and businesses alike can become professional sellers on Walmart Marketplace. While larger businesses can manage a high volume of products, individual sellers can also benefit from the platform's reach and brand recognition.

The initial setup and approval process may require effort, but selling on Walmart Marketplace can be a rewarding experience. By following best practices, like thorough account setup, competitive pricing, and complying with Walmart's policies, sellers can overcome challenges and succeed on the platform.

You must follow a few steps to list your product on Walmart Marketplace. These include accessing the "Add New Items" section, providing the necessary item details such as identifier, name, and category, filling in required and recommended attributes, adding product images, and completing general product listings settings. After ensuring all fields are filled, click "Submit" to add your products for sale on Walmart Marketplace.

Yes, we support Walmart Fulfillment Services to assist with order and fulfillment process, store inventory, returns, and also customer service for Walmart seller. The Walmart fulfillment services include fast delivery, easy returns, fast shipping and quality customer service.

Final Words

Selling on Walmart Marketplace offers many advantages for businesses seeking to thrive in e-commerce. It provides an excellent opportunity to reach new customers, gain brand exposure, and leverage the robust brand recognition of Walmart. The low-cost fee structure and access to advanced tools make it a profitable choice for sellers of all sizes.

At Intellect Outsource, we understand the potential of the Walmart E-commerce marketplace and the advantages of becoming a Walmart seller. Our expert team is equipped to assist businesses in navigating the onboarding process, optimizing product listings, and implementing successful selling strategies on this platform. We offer comprehensive ecommerce marketplace management services help businesses effectively manage presence on Walmart's online marketplace.

Take advantage of the immense growth opportunities on Walmart's online retail platform. Start your journey as a Walmart Marketplace seller today and witness the rewards of expanding your e-commerce business to new heights.


Intellect Outsource offers seamless ecommerce management services, including bulk ecommerce product data entry & product upload, online store development, virtual assistants, complete product catalog management, online store backend operation, and many more. We are here, ready to start discussing how to help you succeed in the ecommerce business. Ready to work with us?

Get regular ecommerce news directly in your inbox and link with hundreds of ecommerce entrepreneur.