In the grand scheme of all things that happen around running a successful eCommerce business, chances are aplenty where mistakes can seep into the site taking away the flawless user-experience you are trying sohard to create. Such mistakes can not only compromise the experience of your visitors but also reflect badly on your ecommerce storeat diverse levels reducing your online sales, increase the operation cost and adversely affect the very image you work had to bestow upon your brands.
In order to help understand about these most common online shops mistakes, we have come up with a post to help you address them effectively even before they happen
It is your brand that makes everyone talking and then there are search engines. They look at your branded and long tail keywords to associate with you. And in the grand scheme of things, it can be frustrating if your brand does not encompass everything you sell. So it is important that you always create a brand value.
This is a problem faced my most eCommerce websites faces today particularly when they have thousands of products under their listing. However, it is important that you always place as many items on your home page so as to give these items the most attention from the users as much as possible.
The chief intention of any eCommerce is to provide the users with matchless browsing and purchasing experience. As such, it is important that you select the right pagination or infinite scrolling depending upon the type of the products that you list. If your users know what they want, then pagination is the best choice. On the other hand, if your customers would like to explore the site and find the items they need, the best choice would be infinite scrolling.
Even after years into it, ecommerce online shops still faces the issues of trust because of the threats looming from external sources. As such, it is always important that you display the trust seals from a range of security providers to warrant the users that all their details are protected and secured without fail.
Even you rely on various paid campaigns SEO is extremely important and if you do not have a clear SEO strategy, you are probably missing out on a lot of selling opportunities for sure.
It is always important to provide the best possible experience to the users every single time as you want them to come back and spread the good news. However, nothing puts off a customer than being let down during the checkout process because the product is out of stock. Never create such a situation and hence always display the availability of the stock. Lower number of stocks can also create sense of urgency which can persuade the user to make the purchase a lot quicker.
This can happen when you are actually starting your business. You need to always know what profit you are making after factoring the cost. If you do not know how many item you need to sell every billing cycle to ensure that your online business keep breathing, you may not even make the cost back. So never forget that you factor in all elements constantly and try to hit break-even at the least.
Every market has a void in one form or another that can be taken advantage of. However, you need to carry out extensive researches and toil had for some time to understand this and take it as your advantage. Doing just that can be the salvation you ecommerce business needs to even take on the most established competitor.
You can never tell when a customer might land on your online shop and from what device. They may add a few items to the cart from one deviceand try to complete the checkout on a different one. However, when your users come back to your online shop they might be recognized by your analytics tool as new customers when they apparently are not. This can pose a serious issue as users may not be too inclined to go back and all the items all over again. So it is important that you show them the number of items on the cart right on the header menu itself.
This is one mistake that can hurt you and make you regret all along than everything else. As such, it is always imperative that you have a robust and effective content marketing plan to ensure that you get all the traction you should. You can adopt diverse strategies depending upon the niche and the type of products and in any having one that is effective is really crucial.
You think giveaways do not bring you customers? If you think so, you are and have been wrong all along. It is essential that you lure the customers with a few freebees. You can create intelligent and wise campaigns all around the year to make the best use of the opportunities it bring.
While contests are a great a way to get people talking and engage on various social media sites, that all must come under the purview of a framework. If you do not have one, it can bring you more damage that benefits and the chances are plenty where all you have built so hard can crumble at one snap.
When you have an eCommerce shop, chances are that you end up doing most of the menial jobs that do not bring any value to your website. This can take away most of your time which should have been utilized for better and more important jobs. If you find yourself at such a situation, prioritize your tasks and get on with it.
The first thing you need to as an eCommerce business is to create the profile of your ideal customer and strategize everything you do around that particular profile. If you aren’t doing it, then you are losing on so much potential because you have no idea who you are projecting your business and website in the first place. As such, always have the ideal customer profile and plan your business strategy as per profile.
If you do not have a clear marketing plan to get your brand, website and products to the people, it is as good as not running the ecommerce business at all. As such, get all the help you need to create a robust and strong marketing plan for diverse customer profiles if you need to see you improve your ROI.
In the age of mobility, it is a strategic disadvantage to have a desktop-only design for your website. As more people prefer to carry out their purchases from their mobile on the go, it is important that you have a reliable and a responsive design for online shop to access in Mobile, tablet and pc.
if you do not use social media while doing your business, it may not directly impact the customer experience but it can definitely limit your business prospects. As social media can improve the reach of your business, it is always important that you use social media effectively.
PPC is a great tool to market and drive great sales numbers. But it may not work for all the businesses out there. So before jumping the gun, analyze if it will bring the sort of sales you expect or it will only land in deeper trouble. Only after you get strong enough number should you go on with PPC.
While everything you do on your online shop is to make the customers happy and satisfied.It is important that you always have a customer service line ready for the customers to get all the answers quickly and efficiently. As there are no face-to-face interactions, timely customer service is all the more important.
The only way for the customers to get to know about your products is images and as such, it is extremely important that you have sufficient product images to offer the clients with the best most detailed representation of the products to help the users make informed decisions.
Just as the images, product descriptions play an important role too in helping the customers make the right choice by answering a myriad of questions they have with the product and its benefits. As such, it is really important that you create effective product descriptions for all your products.
The fundamental idea behind eCommerce is convenience and if you make the most sensitive part of the entire process complex, that can shut people off your site altogether. As such, make your check-out process simple.
Always make sure that you offer plenty of shipping methods for the clients to make sure that they stay with in online shop. Nothing can disappoint and make the customers leave your site like lack of shipping options can do.
Most eCommerceshops do a great job providing filters and sorting capabilities to the users to help them restrict their search to a specific budget range. However one mistake that many businesses make while doing this is combining the same with other filters such as reviews or product features. This is not a good thing to do as the customers may not get the comprehensive search visibility which may frustrate their entire purchasing decision and as such, give the customer the freedom to make the choice.
Most of eCommerce stores have a deluge of products and searching for one particular item by a customer can be a nightmare if you don’t have a search option. It can save a lot time and improve the user-experience considerably.
If your site does not have a clear and sensible navigation system, it can easily turn off your customers and make them leave your website for good. As such, create an effective navigation system orbread crunches.
That’s all folks.
Have you encountered any other mistakes? Let us know info(at)intellectoutsource.com. We will pubslish in our business blog
Intellect Outsource has more than 10 years of experience helping online stores worldwide, with bulk ecommerce data entry, bulk product upload, Product image processing, back office support, order processing & Inventory Management, Store or factory CCTV monitoring, email support, Online shop desiging & developement etc. Intellect Outsour is a complete ecommerce service provider for worldwide online shops.
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