Have you used Amazon, Walmark, or Ebay to buy a product online recently? You are one of the testimonies to the growing influence of Online Shop. The number one reason people shop online is that they can shop at any hour of the day. It means it all boils down to convenience. Customers can reach your online store in a few clicks, browse through your products, and finally, check out to place the order.
That's what the buying process looks like, and it can't get any more comfortable. However, numerous factors come into the picture if you want your ecommerce website to convert.
You might get shocked, but a whopping 88% of customers are reluctant to return to a site after a poor experience. Your Online shop must have the quickest loading time, both on the computer and mobile devices.
Also, keep in mind that 69.57% of shopping carts get abandoned. So, your website needs to have a smoother checkout process, as well as updated products and their pricing too. All of these can get taken care of by hiring the apt eCommerce service provider.
Such an expert will be skilled in various technologies like Magento, WooCommerce, Yahoo Store, and Shopify, many more. He will take on the heavy lifting of time-intensive work like outsource ecommerce website development services, product data entry, bulk product listing, catalog processing image processing, and product description copywriting, etc. An experienced eCommerce solutions outsourcing service provider will also help you to hire developers for your onsite work and thus avail of maximum ROI with their expertise.
The following are some of the compelling benefits:
Say, your primary focus is marketing a healthcare brand or an entertainment brand, then creating a complete eCommerce division inside your company doesn't make much sense.
eCommerce creation demands considerable investment in infrastructure like warehouse, packaging, and labeling equipment, etc. But it also needs the right skills to manage inventory, supply chain, orders, returns, etc. Other vital tasks like timely updating products catalog and pricing, order processing, and inventory management are essential too.
When you outsource your eCommerce needs, then you can keep your eyes on the end result. And your eCommerce services provider will take care of all the complex and time consuming activities that need to be done daily to keep your online shop in top shape.
You can save a significant part of your capital, and it's one of the biggest motivators for many businesses to outsource eCommerce. If you built and manage your eCommerce in-house, then you will need to hire full-time employees.
That will further demand salary, benefits, taxes, and time to train. Also, you will need to hire different employees for platform implementation, web development, back-office support, and system integration.
However, when you outsource, the company already has people, processes, and technology. So, you can get your work done by making the smaller upfront investment.
Many things related to eCommerce are time-consuming unless done by professionals. E.g., if you want to launch a new service, then you will have to create new product description pages, click pictures of your products, manage the record, arrange for transport, etc.
You must know that 94% of first impressions rely on the design. So, you need to create unique and appealing designs for display.
By outsourcing all these tasks, you can a lot of time and focus on other business aspects. It will also ensure that your launch will take place on time.
Managing resources and using them optimally is crucial for any business. Outsourcing eCommerce needs is the smart way to saving your money without needing to change the structure of your organization drastically.
eCommerce services providers dedicate themselves to a single competency - helping online shops to remain streamlined at all times.
Since you're their customer, they will put their best efforts to give you the best results at the least possible price.
The costs you will incur will be lower than the cost of running the same tasks in-house. You will have better cash-flow management, and you can use the savings to expand your business further.
As a single business, it's unlikely for you to achieve the level of efficacy that an eCommerce service provider can offer. They have access to skilled professionals, advanced technology tools, and tie-ups with the best people in the market.
When you're doing your eCommerce in-house, you won't have access to the best rates for web servers, payment processing, web developers, and product management, etc.
Also, it's unlikely that eCommerce conversion, SEO targeting, subscription management, and product fulfillment are your core competencies.
So, by outsourcing, you can have the best services which increase your business productivity.
Your website is the first thing customers will see. Your website's overall aesthetics are 75% responsible for gaining customer's trust. If your web design is not appealing and the user interface is not smooth, then it can be challenging to convert.
Your website also needs to have a faster loading time on all channels. Also, note that customers are 62% less likely to purchase from your site if they get a bad mobile experience.
By outsourcing eCommerce services, you can have the best web designers working for you. It ensures that your customers get a seamless website experience.
When you have an eCommerce store, you're serving people nationally and globally as well. So, why would you want to limit yourself by working with the people from the same town as yours?
When you choose to outsource your business needs rather than hiring people to do it in-house, it doesn't matter where the service provider is working. You don't have to wait until you hire experts at your place.
Instead, you can outsource services from experts from a different city or state. You can get expert help as you like it.
As a business owner, you must be passionate about your company, and you would want to do everything by yourself. But smart entrepreneurs are those who get rid of the tedious tasks and focus on strategies and the big picture that will help expand the company.
In the same way, if you spend too much of your time looking after website designing, product fulfillment, order processing, product data entry, bulk product updating, and pricing, etc., then you will have less time to focus on brand expansion.
By outsourcing eCommerce service provider, you can indeed have better management. It allows you more time to do meetings with big-clients and developing new and exciting products.
When talking about risks, it's not only your money but also your brand reputation. Indeed, outsourcing website development, e-store promotions, exclusive products, IT systems, equipment, etc. will all cost you money.
However, failure is the biggest concern. If your website fails to attract your customers, then you will lose your business. Keep in mind that customers merely need 50 milliseconds to decide whether or not they like your site.
When you outsource the development activity to experts, you can ensure that the website and products are exactly the way customers like. And thus, it lowers your risk of losing customers or not able to convert, etc.
By outsourcing, you will not get occupied with fulfilling the demands of your eCommerce store. You will have more time to experiment with various marketing tactics to grow your business.
You can develop new products, explore new geographical markets. You can find out new ways of promotion and converting your customers.
When you delegate the web development work to an expert agency, you can ensure that your website complies with industry standards. It helps you level the competition with other businesses.
By outsourcing, you will have a better digital presence, and you can focus on innovation, which will strengthen your brand further.
You must the fundamental rule of business; you need to spend money to make money. You have to spend on products, hosting, employees, and marketing, etc. to keep your business running.
But if you spend the money smartly, this step will deliver incredible ROI for your business. You might not know, but 85% of people research online before buying something.
It means if your website has an excellent user interface and compelling product descriptions, then you can convert most of your customers.
Outsourcing ensures that your website ticks all the boxes that would make your customers happy. It ultimately means more purchases and more revenues.
Those were the benefits of the outsourcing service provider for your eCommerce business. On average, just about 2.86% of online shopping websites convert into a purchase. It means, just one out of 34 visitors to a website buys a product.
But you can change that and get more conversions on your website. All you need to do is hire the right eCommerce service provider.
With this move, you can experience all the benefits as stated above. It can save you significant money and time and also earn you more revenues.